How do we as young adults and church leaders engage with social media sites? While this might seem like an innocent enough question at first, with seemingly easy answers (I use site x not site y, etc.) in actuality it’s much more complex.

I was recently at a local blogging workshop where they were discussing institutional involvement in social media (aka social networking). The presenter was speaking out of his experience working with colleges and universities that are trying to be more active in connecting with prospectives, students, and alumni using current and emerging social media sites. One example that he gave was how the chancellor of our regional campus of Indiana University (IU East) is using Twitter to make a personal connection with people, in addition to several other IU East-related Twitter feeds.

Immediately I started thinking of how different this is from how I use social media on a regular basis. Whereas chancellor Paydar maintains his single social media identity through his role with IU East, that model isn’t remotely appealing to me (and I imagine the same is probably true for others of you in my generation.) For me, such sites are enjoyable and meaningful because of the opportunity they provide for near-instant, authentic, personal connection between me and others who know me. In these spaces (as in the rest of my life) I am not first and foremost Pastor Matt, but rather Matt, who is a pastor. A subtle but important difference.

Obviously, the struggle is that while I maintain a personal presence on several social media sites (Twitter, Facebook, LinkedIn,Flickr, etc.) there are times that I do connect with people primarily through my role as a pastor and representative of the “institutional church.” The reason it’s such a struggle is because of the ever-present tensions between authenticity and appropriateness, intimacy and identity. On social media sites these desires get all mashed together in a way that is more difficult to manage than interacting with people in other ways.

I am like many folks who fall into the more post-modern mindset in that I have a deep desire for authentic, intimate connections with others. However, if I am to be truly authentic in such interactions then what happens when my personal thoughts, feelings, and actions are at odds with those of the institution I’m seen to represent? For someone whose primary online identity is institutional (like chancellor Paydar), this decision is easy – the institutional image always wins. But as someone who wants these sites to also be a space where I can truly be myself, the answer isn’t so straightforward.

The two options I’ve come up with both leave me feeling less than satisfied:

1. Maintain separate identities or sites for my different roles, i.e. a persona to use as an institutional representative and another solely for personal use. While this would seem to go with the “clear boundaries” approach to ministry, my lifestyle and self-perception are much more integrated than this would accommodate. I am not two persons, but one complex, multi-faceted person, which is how I would like others to see me and how I hope to represent myself.
2. Maintain my own personal persona and an identity for the institution itself. Instead of trying to be both “Matt” and “Pastor Matt” in two separate accounts, the other option is to give the church itself its own distinct social-media identity. I like this possibility because it takes some of the online institutional representation pressure off me, but at the expense of a somewhat less personal (less authentic?) persona for the church. While the church is an institution, it is also a community made up of real people, and our online presence should somehow reflect that.

Thus far my approach has been along the lines of option 2, with making a Facebook “fan page” for our church. I’m still debating what to do about other sites like Twitter and Flickr.

It’s safe to say that social media sites like this aren’t going anywhere, and that more and more of us will be using them with at least some frequency in the future. I’d love to hear your thoughts and reflections on how you’re navigating this digital dilemma, as well as what suggestions you might have for the rest of us as together we make our way through this brave new (online) world.

In the end I feel that the church is going to be a wonderful place for me to be the pastor, and will provide me with great opportunities to continue to learn and grow as a ministering person. Don’t expect any revealing posts about the congregation or my work there as a pastor, as I intend this to remain a site informed by my own interests and not those of the church. Likewise it should go without saying that anything that I may post here is not in any way meant to represent an endorsement by the church.

I begin my new position June 16th, and while there may be a higher than usual number of posts between now and then don’t be surprised if during the first couple weeks after I start there is a bit of a drop-off.

Having grown up near Roanoke, Virginia and gone to college at Virginia Tech in nearby Blacksburg, I began my “official” trip towards ministry with the Virlina district of the Church of the Brethren (CoB), which encompasses much of southwestern Virginia and about 2/3 of North Carolina. In the CoB there are two levels of credentialing for those seeking to enter into ministry as a vocation. The first of these is licensing, a period which is intended to be a time of discernment, learning, and growing for the ministering person. In my district this licensing period is preceded by a one year pre-licensing period. I began with pre-licensing in the fall of 2005 just before I moved to Richmond, IN for seminary. After spending a year in pre-licensing I was interviewed and approved for licensing the following year.

During my time as a licensed minister I worked in two ministry positions, one with a congregation and one at a neighboring seminary. These helped to give me valuable experience and to grow as a minister. Now, as I prepare to graduate and look towards entering into the vocational ministry I am in the process of becoming ordained. Ordination is intended to provide oversight and accountability for those who are “professional” ministers in the Church of the Brethren. In order to become ordained a person must complete an approved course of ministerial education, such as a Masters of Divinity degree or other training program. You must also be approved by the district, complete the licensing process, and receive a call to ministry.

Thus far I’ve completed the licensing process, I’ve been cleared for graduation from seminary, and as of Friday April 4th I’ve been approved by the district. Now all that stands between me and being fully ordained minister is completing my last four weeks of seminary classes and receiving a call. I’ve completed my profile and begun circulating it, so only time will tell what will come of all my work. Keep me in your prayers these next few weeks as my next steps continue to unfold.